Roulez

CLIENT

TULANE UNIVERSITY

Designed to reflect local New Orleans style in bright, high-contrast colors that appeal to a vibrant campus community, Roulez NOLA Comfort Food's branding reflects its innovative status as the first food truck in the United States to be dedicated entirely to student meal plans. The classic New Orleans foods served by the truck are hinted at by jazzy and evocative designs on the glossy black background.  Creole cottage architecture and wrought iron fences anchor a design spiced up by beads and crawfish, while strategic placement of old-style porch lights beside the service window of this mobile kitchen anchor the design in three dimensions.

The vivid colors and conceptual take on traditional motifs make the truck easy to spot while suggesting the city's laid-back reputation, and students on Tulane University's campus have responded well to their private food truck. This truck accepts meal swipes only, and meal plan sales have increased by 2% since the food truck's launch, while guest satisfaction among meal plan subscribers has increased by 5%.

DELIVERABLES

Brand architecture, design, menu development, business planning, media relations, and event planning.